If you are not usually a goal-oriented person, you’re missing out on a useful tool for helping your business succeed. You should break down your goals first by year, then by quarter.
An example of a short-range goal could be to list 200 items per month or 800 per quarter. In terms of income, a medium-range goal could be to net $8000 during the next quarter for a long-range net of $32,000 net at end of 4 quarters. Always up your goals for the next year in order to adjust your business so that your income goes up each year.
Another good thing about this system is that your failures can be short lived; you can get to work on the next quarter and make it successful. Depending on your life situation, you may have to re-work your goals. You never know what might happen to thwart your vision. Don’t fret. Just adjust the timelines and/or the income.
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A lot of entrepreneurs ignore the importance of goal setting. Here’s the deal about setting goals: It works. My favorite goals are financial and are short to medium term. From paying off the car to our vacation in Vegas in July and on to retirement, it’s fun to watch the bottom line growing towards that goal.
In fact, we just paid off the car early thanks to goal setting. John and I have a whiteboard on the wall with certain goals, and we watch the bottom line on that whiteboard. I smile every time I pass by it.
Try setting one goal, then stick with it. Make it visual if you can; spreadsheets help. Do it — you’ll like it.
In my next-to-last tip of 2015, I talked about having new goals every year. Now is the time to begin taking steps towards achieving those goals. If you want to see a better bottom line this year, then go for it: List more; source smarter; do your social media marketing; network with other sellers; and look at third-party tools. There are more ideas, and I’m sure you have some as well. As an online seller, the power to make your business more profitable is entirely in your hands. Here’s to a very happy and successful 2016!
When you work in a sales department, you have to keep on pushing to meet new goals. Your sales manager might say, “OK, Lee, we’ll need you to bring in 15% more than last year.”
I have new goals every year. It works if you take action. You can raise your prices, bring in new clients or think up new marketing ideas for your present customers. Translated for online selling, if you want to look at a better bottom line (because as an online seller, you are your own sales manager), know your numbers as of the end of this year, then add 15% (or whatever) to it as your goal for next year. List more; source smarter; do your social media marketing; network with other sellers; and look at third-party tools. There are more ideas, and I’m sure you have some as well. Here’s to a very happy and successful 2016!
Setting goals for 2015! Our guest is Danna Crawford, CEO of PowerSellingMom Inc., and eBay Certified Business Consultant, known on eBay as Top-Rated Seller danna; she’s also a member of the eBay Hall of Fame.
New Year’s resolutions don’t work, mainly because they’re too general. Vanity Fair’s Hollywood site listed Marilyn Monroe’s 1955 New Year’s resolutions. I noticed her presentation. Instead of “I’m going to become a star”, etc., she actually listed the tasks: “Start attending Clurman lectures; also Lee Strassberg’s Directors Lectures at theater wing; enquire about both” and “Never miss actor’s studio session” and “go as often as possible to observe Strassberg’s other private classes.” So instead of saying “I’m going to lose weight”, or “I’m going to make more money”, try saying things like, “I’m going to list 10 items per week more in 2015”; or “Book Zumba classes for Wednesdays”; or “Hire designer for new logo”; or “Spend two more days a month thrifting.” Marilyn Monroe became an American film icon because she worked it, not just because of dumb luck.
How much is enough? Perhaps you’ve had a life-changing financial downfall, so you may already know that you can live with less. Something that seemed disastrous to you at the time ended up being a great life lesson. Now transfer that thought to your business. You need to decide: How much is enough? If you are satisfied with what you have, you’ll maintain that income by doing what you do now and making tweaks as the industry and rules change. But if you’re saying, “What I have now is not enough”, then that means you want to grow your business. To do so, you need to sell more, and sell smarter. Some choose to switch to selling higher priced items, or listing more…whatever it takes. If you are going to grow your business, you have to decide how much is enough. Write that figure down, make projections and go for it!
Yesterday was a good day for my business. I moved two steps further toward a goal. It sort of makes up for the setbacks of last week, and that’s the way it is. There is an old country song that says, “Some days a diamond, some days a stone.” It’s the ebb and flow of life as well as business. The type of goal I reached isn’t important; what’s important is that I made a goal at all. Since I have been diligently creating goals, documenting them and watching them reach their conclusion, it has made a difference in my business and in my anxiety level. I feel rewarded by the progress as well as the completion. I make a chart for my goal and watch it grow. Try one today!