Brian Burke, eBay’s Director of Community Development & Seller Evangelism, popped in to share what he’s learning on his cross-country tour of seller meetup groups. Lee reminded listeners to use their Q2 coupon for eBay-branded shipping supplies (ebay.com/supplies) and Q2 Promoted Listings credit (ebay.com/PromotedListings). Deadline for submitting your business’ eBay success story to the 2018 SHINE Awards is May 10; get details and guidelines at eBayShineAwards.com.
Open phones, Contact Us email, and more: Lee reminded listeners to use their quarterly credits for Promoted Listings (eBay.com/PromotedListings) and quarterly coupons for eBay-branded shipping supplies (eBay.com/supplies). Tom, Pittsburgh PA (pa_dutch_auctions) recommends using an iPad to take square photos so they appear larger.
Open phones, Contact Us email, and more: Ron, Birmingham AL (oilerman21), emailed Griff and Lee about an issue he’s been having launching promotions.
Some online sellers have been grousing about having to pay to promote their eBay listings. This is not entrepreneurial thinking. Most businesses need marketing in order to grow and compete.
Any brick-and-mortar startup includes “getting the word out” marketing in their business plan. They do TV spots, community newspapers, and restaurant guides. They make charitable contributions in the community for events, etc. They may even donate their products or services for giveaways at community events.
Then there are radio spots, billboards, and building signage — just to get the word out. It all costs money. With eBay, sellers have a unique opportunity to market their listings in ways other than just relying on the search engine.
Open phones, Contact Us email, and more: Janet, Salt Lake City UT (alpenglow), called with a tip about selling to new buyers. Toni, Medina TX, won the Secret Word Contest and shared a humorous anecdote. Lee reminded listeners that the 10th annual Free Shipping Day (http://www.FreeShippingDay.com) is coming up this Friday, December 15. Promoted Listings are now available to sellers on eBay Canada; get details from the Announcements board at http://announcements.ebay.ca.
eBay’s new marketplace for Kiva entrepreneurs launched on Thanksgiving at https://ebay.com/rpp/KivaMarketplace. It’s time to use your Q4 Promoted Listings credit (get details at http://www.ebay.com/PromotedListings). Lee shared Cyber Monday stats with Griff. eBay for Charity has teamed up with Feeding America to offer unique celebrity memorabilia and experiences; learn more at https://charity.ebay.com/.
Griff and Lee read current events from the eBay Radio Seller Events Calendar, located under Seller Resources in the eBay Radio archives. Click on the event’s title to see all the details. To submit your sellers group meetup or other event, go to eBayRadio.com; click on “Past Episodes” in the right-hand sidebar; then click on “Submit an Event” in the upper right-hand corner of any archives page.
ArvaDell, Pebble Beach, CA (pebblesbythesea), was held over from the previous segment with a question about an international return. Gina, Des Moines NM (classysoles), called with an announcement about Promoted Listings. She also answered Lee’s trivia question and won Kathy Terrill’s book, The Secret to eBay Search for Sellers. BULQ’s Christmas-Hannukah-Etc. Retail Moment debuted (http://www.bulq.com).
Lee shared eBay’s announcements about Promoted Listings’ rollout to Motors Categories and protections for sellers impacted by the recent storms in the Northeast; get all the details at https://announcements.ebay.com. She also shared some news about Watch Lists. First-time caller Toni, Kerrville TX (sitogeur), shared a funny story and had a question about descriptions.
Lupe, Reston VA (hapachico), told Griff and Lee that she listens to the archives on her boombox in the gym sauna at 4am ET. Griff and Lee read “Aim for TRS Status”, adapted from a post by Anthony Payne in the eBay for Business blog (https://www.ebayforbusinessblog.com).
Sheik, Hewlitt NY (unique_values), shared a holiday shipping tip and won a set of eBay-branded holiday shipping supplies; Mark, St. Paul MN (scandinavian4you), also called in with a tip.
Lee reminded listeners to use their Q4 Promoted Listings credit and that you can create Promoted Listings campaigns for your single-quantity items, too. To utilize your credit, simply start using Promoted Listings at https://www.ebay.com/promotedlistings.
Griff gave an overview of today’s show and introduced the eBay Radio News with Lee Mirabal. Stories include a Promoted Listings glitch, tires at eBay Motors, and Feisty Pets. Griff and Lee shared eBay’s announcement about Promoted Listings’ impressions data; get the details at http://announcements.ebay.com.