One eBay seller is asking on Facebook if she could put her political preference in her listing somewhere: e.g., “proud Democrat” or “proud Republican.” Why would you want to do this? Do you think it will change someone’s mind about their affiliation? Do you think it will bring you sales?
It’s not too long a limb to go out on here to say that right now, the nation is politically divided almost in half. Why would you want to turn away 50 percent of your potential customers? I say that other than showing the flag and/or some red, white and blue, you should refrain from mixing politics with your business on eBay.
Political candidates are beating each other up over changing their minds on issues: “Mr. (or Ms.) Candidate, why is it that back in 1992 you said A — and now you say B?” Good grief! Although there are a few politicians who change their message just to get elected, the truth is that if you’re doing it right, you WILL change your mind on certain issues as you grow and progress. You may have felt angry when you had difficult customers; perhaps you thought of your sales on eBay as a hobby because you didn’t want to pay taxes on your profit; or maybe the thought of free shipping made your skin crawl. We’ve come a long way, babe. Always be open to changing your mind. It means you’re paying attention, and that will add to your bottom line.
I had to unfriend someone on Facebook whose posts I had been following for years. All of a sudden, they turned from ecommerce tips and ideas to politics. I have no problem with politics on Facebook; it can lead to stimulating conversations. However, if you are on there to do business, stay away from religion and politics. The old adage holds true today: Remember, not everyone practices your religion, and not everyone is of your political bent. Do you want to scare away 50 percent of your customers? You make the decision.