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How Finding a Niche Can Help You Scale Your Business

13 Jun 2017 Features

Known on eBay as Top Rated Seller mama*johnson, owner of eBay store Robyn’s Nest Resale.

eBay OPEN 2016: Tips from the Audience, Part 5

04 Oct 2016 Features

Seller 1: Known on eBay as thedanniapp and Top Rated Seller udderlygoodstuff. Seller 2: Known on eBay as birdloner.

eBay Radio – Show 615 – Segment 7 – Top Rated Seller Hour

20 Oct 2015 Broadcasts,eBayRadio

Make money selling pre-owned coffee mugs! Our guest is Lynn Dralle, the Queen of Auctions and ruler of the Queen’s Court, known on eBay as Top Rated Seller thequeenofauctions and author of a brand-new e-book on how to turn coffee mugs into cash.

eBay Radio – Show 591 – Segment 4

31 Mar 2015 Broadcasts,eBayRadio

Creating a (Titanic) niche on eBay! Our guest is Jack Cardoza, known on eBay as photojak.

eBay Radio – Show 581 – Segment 7 – Top Rated Seller Hour

13 Jan 2015 Broadcasts,eBayRadio

Successful niche selling! Our guest is Linda Bryant, known on eBay as Top-Rated Seller bryantapple.

Advice for the Entrepreneur: Lee’s Tip #66

07 Jan 2014 Uncategorized

So you’ve had a niche-item online business for some time now, and your supply just dried up. I get email about this all the time: “I’m ruined! My business is over…”, etc. If this is you, then obviously you don’t know who you really are. You are not just a businessperson who sells in a niche; you are a businessperson, period. It’s not the product. It’s your skills and abilities and knowledge from past selling online that will get your engine started again. It’s OK to be a little afraid of change, but don’t let it paralyze you. You can always be on the lookout for another niche, but in the meantime, you gotta eat — so start with your own garage stuff, or go out into the thrifting world. Taking action is the only way to reach your goals.

Advice for the Entrepreneur: Lee’s Tip #36

14 May 2013 Uncategorized

Another interesting episode of Mr. Selfridge on Masterpiece Theater: F.W Woolworth moved into London with his 5-and-10 concept. Selfridge, the founder of the high-class department store, reacted by mixing in some low-cost items amongst his ritzy stuff and had a big sale, which was unheard of. Only the carriage trade normally shopped there. Did he hurt his branding? Maybe a little, but he filled his coffers and said, “Selfridge’s should be for everyone, not just the rich.” That’s fine; however, he probably could have survived being a “rich niche”, too. Both Mr. Selfridge (until he took a lifestyle tumble) and Mr. Woolworth managed to make lots of money, one in the ritzy niche and one in the dime store. You must decide where you want to fit in amongst your competitors, and go there. Do you want to be a Chevy or a Ferrari? You can make a success out of either. Just make sure you position yourself and brand your business accordingly.

Stay Connected


Small Business Saturday is coming up on November 25, 2017, and eBay is celebrating the day with a dedicated landing page featuring reasons to shop small along with super deals from small businesses on eBay.

Be sure to rev up your own marketing to take advantage of this buyer bonanza, and check out eBay’s SBS hub!


Want to relive the excitement of eBay Open 2017 — and benefit from the valuable content presented there? Check out videos of the general sessions and workshops! 

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