A lot of entrepreneurs ignore the importance of goal setting. Here’s the deal about setting goals: It works. My favorite goals are financial and are short to medium term. From paying off the car to our vacation in Vegas in July and on to retirement, it’s fun to watch the bottom line growing towards that goal.
In fact, we just paid off the car early thanks to goal setting. John and I have a whiteboard on the wall with certain goals, and we watch the bottom line on that whiteboard. I smile every time I pass by it.
Try setting one goal, then stick with it. Make it visual if you can; spreadsheets help. Do it — you’ll like it.
Mentorship, goal setting and marketing your business! Our guest is Kevin Bucchio, owner of Facebook group The Thrifting Lounge, known on eBay as ourfamilythrift.
New Year’s resolutions don’t work, mainly because they’re too general. Vanity Fair’s Hollywood site listed Marilyn Monroe’s 1955 New Year’s resolutions. I noticed her presentation. Instead of “I’m going to become a star”, etc., she actually listed the tasks: “Start attending Clurman lectures; also Lee Strassberg’s Directors Lectures at theater wing; enquire about both” and “Never miss actor’s studio session” and “go as often as possible to observe Strassberg’s other private classes.” So instead of saying “I’m going to lose weight”, or “I’m going to make more money”, try saying things like, “I’m going to list 10 items per week more in 2015”; or “Book Zumba classes for Wednesdays”; or “Hire designer for new logo”; or “Spend two more days a month thrifting.” Marilyn Monroe became an American film icon because she worked it, not just because of dumb luck.
When I was a radio station account executive (advertising salesperson), I had to meet the goals set for me by my sales manager. Those goals went up, year after year. At first it was daunting. While it’s true that the cost of living goes up each year, the sales goals were way beyond that. I learned a valuable lesson. The best salespeople are creative. I raised the prices of the ad spots just a wee bit, then created packages of spots and sponsorships of events along with 10-second mentions, etc. The added value gave me more clients, and that’s what helped me reach my sales goals. Do you have sales goals? Do you want to grow them? If so, get creative. For example, bundle 2 or 3 products together and give them a fun name; raise your prices a little bit; list more. It works!
Yesterday was a good day for my business. I moved two steps further toward a goal. It sort of makes up for the setbacks of last week, and that’s the way it is. There is an old country song that says, “Some days a diamond, some days a stone.” It’s the ebb and flow of life as well as business. The type of goal I reached isn’t important; what’s important is that I made a goal at all. Since I have been diligently creating goals, documenting them and watching them reach their conclusion, it has made a difference in my business and in my anxiety level. I feel rewarded by the progress as well as the completion. I make a chart for my goal and watch it grow. Try one today!