Optimizing eBay fees with Coach Jack! Our guests are Coach Jack Darton, Senior Manager, eBay Seller Experience, and Maria Lambert (eBay ID kristinalambert). Coach Jack anaylzed Maria’s listing strategies in light of the new fee initiatives contained in the 2015 Spring Seller Update and discussed her format mix and duration with her. To have your account considered for analysis by Coach Jack, please send email with your seller ID and any pertinent details you want to share to [email protected]
Product identifiers are key to helping your items get found by search engines, and the 2015 Spring Seller Update will make them mandatory later this year. Our guests are Balaji Parthasarathy, eBay’s Senior Product Manager of Structured Data, and Darren Akiva, eBay’s Content Product Manager of Structured Data. They stayed on after their interview to take questions during Open Phones.
Edie, Santa Monica CA (dress_to_suit), asked about UPC codes on clothing items. 82-year-old caller Ron, East Liverpool OH (bolts3), wondered how the fee and feature changes will affect him as an Anchor Store subscriber. Dan, Claremont FL (12betty5881), asked about the refunding of insertion fees for auction items that sell the first vs. the second time they’re listed and also wanted to know if it was possible to opt out of a store subscription since eBay has changed the terms of that subscription.
Open phones, Contact Us email and more: John Lee, eBay’s Director of Monetization, and Erez Yereslove, eBay’s Senior Director of Monetization, stayed on to take calls regarding the changes to fees and features outlined in the 2015 Spring Seller Update. Donna, Syracuse NY, suggested that since eBay seems to be going back to its roots, perhaps Weird Al Yankovich could write a new eBay parody song that would go viral.
Carlos, Washington DC (rare books_vintageposters), asked why changes to Collectibles categories are not also made to Antiques categories. Wanda, Beaverton OR (myhomeschooldelights), was concerned about the increased insertion fees for listing in the media category. Christopher, Los Angeles CA (christospm) wanted to know why relistings were excluded from free listing promotions. Carlos, Washington DC (rare books_vintageposters), called regarding placement in Best Match in relation to listing duration.
Fee and feature updates play a major role in today’s new Spring Seller Update. Our guests are John Lee, eBay’s Director of Monetization, and Erez Yereslove, eBay’s Senior Director of Monetization.
Mike, Cincinnati OH (zippy10), called in with an update on his Tuesday challenge with a difficult buyer who didn’t want his item shipped through eBay’s Global Shipping Program (GSP). Edie, Santa Monica CA (dress_to_suit), asked how her items at auction plus shipping will fare in search results against Fixed Price items with free shipping Lynn, Schaumberg IL (dazy-dog62), asked about low DSRs left in error. Tracy, Rhinebeck NY (rightbrainboutique), had a question regarding an unclaimed item returned by USPS that the buyer still wanted.