What eBay Store advertising and marketing tools do you use most? Our guest is Carolyn “CJ” Jacinto, eBay Education Specialist and Certified Business Consultant, known on eBay as Top-Rated Seller xoxmas.
Open phones, Contact Us email and more: Shawn, Hillsdale, MI (shawndonlinesales), asked how to advertise his eBay store. Julie, Chicago IL (magyar6115), called in with an advertising tip for Shawn and won a copy of The Pickers’ Log Book by Cindy Shebley and Dany Byrne. Lee read current events from the eBay Radio Seller Events Calendar, located under Seller Resources in the eBay Radio archives. To submit your sellers group meetup or other event, click on “Submit a Seller Event” in the upper right-hand corner of any archives page. Griff and Lee read his post “Why You Need to Know Your Numbers (and How to Crunch Them)”, excerpted from the eBay for Business blog at http://www.for-business.com.
What is the difference between marketing and advertising? The basic answer is: Marketing is your overall plan for getting your product out to market, while advertising is a piece of your marketing plan. As it relates to online selling, marketing includes putting your item on eBay; building a store; branding your business; and learning who your customer is and gearing your sales toward that demographic. Once you have that in place, you should be advertising. That can include social media, buying keywords, using newsletters to advertise a sale or special, ads in industry-specific newsletters, etc. To succeed, you need both marketing and advertising.