We’ve talked about responsible use of social media before, but it bears repeating. What you say online is there forever. Even if you delete a post you regret, chances are that someone, somewhere, has already taken a screen shot of it, or even copied and pasted the entire thread into a Word document, which then continues to circulate. Like ripples in a pond, the ramifications go on and on — and what they reflect is you. The old cliche is true: Whenever you point a finger at someone, there are 4 more pointing back at you. What you choose to say says more about you than it does about anyone else. So whether you’re in a public forum or one that you think is “private” or “secret” — especially one related to your business — be respectful; be professional; and act like a grown-up. The internet is not junior high.