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Advice for the Entrepreneur: Lee’s Tip #69

28 Jan 2014 Uncategorized

Last week, headlines read “Dow Drops 250 Points as World Markets Challenged”…and for a moment, I panicked. Not that I have a bunch of stocks; it’s just that world markets crumbling isn’t good for anyone, and we’re all in this boat together. So what do entrepreneurs do when they read such news? The successful ones take a deep breath and continue to do what they do the best: Sell stuff to people. Bad news happens all the time. When I worked in newsrooms, the motto was, “If it bleeds…it leads.” Panic increases TV, radio, newspaper and online news content audiences. Just keep on working to reach your goals for 2014. If we keep commerce flowing — without panicking or changing our already good business practices — we can help right almost any tipped boat.