There is a story floating around about The Woodlands Resort in Texas. The hotel found the following request in their online bookings: “3 red M&Ms on the counter. Not packages, just 3 single M&Ms. 1 for me, 1 for my girlfriend, and 1 to split if we get hungry late at night. And a picture of bacon set on the bed. I love pictures of bacon.” The hotel delivered, including the picture of bacon. As entrepreneurs, we should strive to build pages of examples where we went over and above the expected. It will pay off in many ways, including your bottom line!