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Advice for the Entrepreneur: Lee’s Tip #265

Lee's Tips,Seller Resources

There is a gentle negotiation going on between you and your buyer before they buy your item. You want your product in their home, fast, but shoppers often want to investigate before they click on the Buy-It-Now button. They browse and take their time.

Don’t give them the chance to walk away thinking, “I’m not sure…maybe I’ll come back later.” A good solid FAQ (Frequently Asked Questions) section in your listing — i.e., the Q&A re: item details, shipping or combined shipping, return policy, etc., that comes up when a shopper clicks “Ask seller a question” — could help you turn more of these browsers into buyers.

FAQs containing a comprehensive set of well thought-out answers can alleviate buyer anxieties and get them to buy sooner rather than later or not at all. You know your products and your policies. Answer buyers’ questions before they have time to take a hike.