My team drags me kicking and screaming into social media for the sake of my business. Even traditional marketing experts agree that in today’s market, you can’t leave social media out of your marketing mix. Now I finally get it. I kept saying, “I don’t have time for all this social stuff!” because I’ve been equating “social” with “friends”. And with friends come certain social obligations. Are your customers invited to dinner with the in-laws? Are you driving them to the airport for their ski trip? Are you their bridesmaid? Of course not. So let’s throw in the proverbial towel and use social media for our business’ benefit. Don’t be afraid. It will be all right! Start slowly…we can always form a self-help group.