Most people in the radio biz don’t want to be in sales, at least in the beginning. They want to be on the air…or producing….or voicing stuff…you know…creative things. For newbies, there is often an overall distaste for anything even remotely tied to sales. But guess what? My description of a successful radio show is that “you gather a crowd and sell stuff to them.” This same thing can be said of any entrepreneurial endeavor. How do you gather a crowd? For one thing, you are on eBay or other online marketplaces, where millions of buyers peruse the site. That’s one way to gather a crowd! Branding yourself is another way to gather a crowd. Think about it: There is more to selling online than just putting it up there. Branding and marketing.