There are many reasons entrepreneurs attend conferences. Learning and growing are part of the overview, but you do need to question your expenditures and time away from work. Ask yourself if the conference will help you grow your business.
It’s difficult to put an actual return on investment attached to a conference. Personally, I have always considered it part of my marketing and/or education budget, as well as an opportunity to “sharpen the saw”. Stephen Covey lists “Sharpen the saw” as the seventh habit of highly successful people. It means getting away from the everyday to refresh all parts of your being — taking a break from the work day to in order to renew yourself physically, spiritually, mentally and socially.
The social sharpening is important as well. You’ll usually meet experts and others in your industry who will inspire and energize you. Choose your conferences carefully, so your marketing and educational dollars will be well spent, and then sharpen away!
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