Five words should guide you in every single thing you do in your business. From product sourcing to sales and shipping to advertising and PR, the 5 words are “What would my customer want?” Think about it: If you and your competitors offer the exact same product with a fair price and free shipping, but your competitors give lousy customer service, from whom will customers buy again and again? Focus on your customers. They will decide whether your business fades or thrives.
