Remember the elevator pitch? It’s a description of your business that should be no longer than a short elevator ride: 20-30 seconds, no more. So what do you say when you’re asked, “What do you do?” Your reply can make all the difference in people’s perceptions of your business life — and set the stage for credibility.
Depending upon your image needs, here are 8 responses I’ve heard that work quite well. Have some business cards to back up any of these statements:
What’s your elevator pitch?
When defining entrepreneurialism, risk-taking is often the first element mentioned. The result of some risk-taking is failure; that’s why it’s called “risk”-taking. Many entrepreneurs have filed for bankruptcy, lost everything, and had to start again from the ground up. Some give up, while others go on have successful businesses.
So what makes the difference? The first group gives up because to them, a failure means that they were a failure, not that the project failed. But even if you make mistakes that led to the failure, you haven’t failed; it’s the project that failed, and you took the opportunity to learn from your mistakes. Successful entrepreneurs try, try again. Risk-taking by its very nature means there is a possibility of failure. Don’t be afraid!
One of the biggest challenges work-from-home entrepreneurs face is when family and friends fail to take your workday seriously. You need to create a true work atmosphere in for your business.
Although one of the benefits of being your own boss is that you are able to take time off to do the things you want, it can be highly disruptive to your business to be constantly interrupted. In order to succeed, you must take charge of your average work day.
So 3 tips today:
You’ve seen those movie or TV scenes where an executive has nothing on his or her desk other than their nameplate, a computer screen, one keepsake, and a pen. Follow suit.
Entrepreneurs get overwhelmed sometimes; it’s normal. However, you can make some changes, beginning with your desk. You should have only one project at a time on your desk. When you need to go on to the next project, put the present one away immediately.
Some companies are starting to purchase desks without drawers. That way your work is usually sitting on your desk, where it’s harder to ignore, so it’s usually handled the same day.
The first thing you can do is to remove everything from your desk. Start from scratch. On your desk should be nothing but your computer plus your task box, sometimes called your inbox; some pens and pencils in a holder; one memento; and a scratch pad, just in case. That’s it.
Try it. You’ll breathe more freely, and you’ll be more effective.
Dieters know very well the “moment of choice” when you’re looking at a menu and choose to make the right choice rather than get the Bloomin’ Onion for the table. After making the Bloomin’ Onion mistake one too many times, I ordered the shrimp cocktail appetizer instead. Less calories, better protein. It felt really good. The scale liked it, too.
So what is happening during that moment of choice, and how can we apply it to our business? Use the bad CEO/good CEO example: When the bad CEO is whispering in your ear, “It’s only one little scratch; no one will even notice it”, the good CEO is saying, “Should I list it and call out the scratch, or donate it?”
Always opt for being the good CEO. It shows your character. It only takes a moment to decide to do the right thing. Start recognizing those moments. Order the shrimp cocktail.
How many breaks a day do you take? What do you do on those breaks? In some businesses, you take your snack and meet your co-workers in the break room at designated times. In others, you are allowed two rolling breaks a day.
You are a business owner, so you get to choose. What should we be doing on our breaks? Pick two of the following:
Numbers 1 and 2 are the right answers, because 3 and 4 involve work and possibly anxiety. Take at least 2 breaks a day, and totally get away from anything that even resembles work. It will serve you well.
Some of Entrepreneur Magazine’s contributors recently offered their favorite tips for success. One quoted Richard Branson, who says his biggest motivation is to keep challenging himself. He treats life like one long university education where he can learn more every day.
I love this. I get bored so easily. Many business owners think being bored is simply a byproduct of work. Not necessarily!
Learning is growth. You should read every day, and when something strikes your fancy — such as new and exciting technologies or systems for small businesses — do a little research, and learn something. It will keep you alert, and it could help your bottom line.
Happy New Year, my entrepreneurial friends. I’ve missed you during our holiday break. Mine was stupendous! We had a little of everything: family drama, good food, fun times, lots of laughs, some tears, and tons of joy.
Take this time to think about 2017; then write down the changes you would like to see in yourself, your family, your community, your country, and your world for 2018. Try to find a way to be a part of the solution.
You don’t have to solve all of the world’s problems but you could begin with doing something for someone in need; helping your child’s school with a project; feeding the homeless; voting…you get the drift. These little moments in your life add up when we all contribute. Happy 2018!