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5-Step Labor Day Retail Moment Action Plan – Part 1

05 Jul 2016 Blog

Adapted from a post by Shana Champion in eBay for Business Blog (http://www.ebayforbusinessblog.com)

Labor Day…a last-ditch opportunity to drink beer and eat burgers in the backyard or the perfect occasion for an end-of-summer blowout sale? How about both?

Shana Champion from eBay for Business dug up these retail facts regarding customer expectations for Labor Day selling events.

•    Fact #1: The Labor Day retail moment is historically when big retailers run sales to liquidate Summer merchandise and make room for Fall inventory.

•    Fact #2: Shoppers have come to expect huge sales around the Labor Day holiday, and they’ll even postpone big-ticket purchases in anticipation of such events.

•    Fact #3: To compete with the big retailers, you have to go big with Labor Day merchandising.

To be continued…