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2016 Cyber Monday Statistics from eBay Inc.

04 Jan 2017 Blog

The dust has cleared, and Cyber Monday 2016 stats are in. According to the eBay Inc. blog (http://www.ebayinc.com), here’s what was hot:

  • A fragrance was sold every 2 seconds
  • A watch was sold every 3 seconds
  • A Pokemon item was sold every 4 seconds
  • An iPhone was sold every 5 seconds
  • A LEGO item was sold every 5 seconds
  • A Fitbit was sold every 12 seconds
  • A Apple Watch sold every 12 seconds
  • A drone was sold every 16 seconds
  • A Barbie item was sold every 18 seconds
  • A TV was sold every 25 seconds
  • A Hatchimal was sold every 30 seconds

Peak shopping time for desktop shoppers was 12 noon PST, while for mobile users and overall, peak shopping time was — as in 2015 — 7pm PST.

Keep this useful information in mind when you plan your 2017 holiday sales campaign.