Verified Blogger, eBay for Business.
Why you shouldn’t be afraid to reinvent your business! Our guest is Victoria Eagen, known on eBay as Top Rated Seller rav_industries.
In biology, change is an organic response to an ever-evolving environment. Organisms must change, or risk dying out. It’s a fact of life…and it’s no less true of your business on eBay. Ecommerce comprises many factors, all of which are constantly in flux. eBay’s twice-yearly updates are designed to help you keep up to speed with current ecommerce standards and thus better serve your customers. Sure, each update requires flexibility on your part…even some changes. But they make your business better, and that’s a good thing.
Routine or rut? Changing the pattern of how you do business! Our guest is Sherry Gilson, an eBay Education Specialist known on eBay as Top-Rated Seller mylittlegeneralstore.
Advantage over your competition is something every entrepreneur seeks to achieve. As an online seller, that can mean — among other things — putting the customer first; making sure your items are as described; pricing appropriately; and following best practices. Another way to score an advantage over your competition is by reacting to change in an appropriate way. Some entrepreneurs react to change by first panicking, then worrying, then complaining to anyone who will listen. While these people are spending their time panicking, worrying and complaining, other sellers are continuing to sell while incorporating the necessary changes. It’s OK to question and be educated when changes come, but successful business owners keep on keepin’ on.
If you feel yourself getting stale doing the same old tasks day after day, you are probably not shaking things up enough. I was a disc jockey for various radio stations. Tthe music changed, but the job didn’t. I did rock ‘n’ roll, jazz, country, easy listening, oldies and underground rock, but the job description was the same: “Sat in radio studio for 4 to 6 hours playing music by myself.” I knew after several years of this that I had to shake things up a bit, both to earn more and to alleviate the boredom. Your online business needs to be ever growing and changing. New marketing ideas, product lines, niches, etc., need to be sought out and implemented as a way of life. You should ALWAYS be looking for opportunities that allow you to up your game. Don’t wait until you cause your business to die of boredom.
Change is always a challenge, but it is also inevitable. As an entrepreneur, you must be ready to adapt. If you approach change as an opportunity to improve the way you run your business, you will continue to be successful and thrive.
So you’ve had a niche-item online business for some time now, and your supply just dried up. I get email about this all the time: “I’m ruined! My business is over…”, etc. If this is you, then obviously you don’t know who you really are. You are not just a businessperson who sells in a niche; you are a businessperson, period. It’s not the product. It’s your skills and abilities and knowledge from past selling online that will get your engine started again. It’s OK to be a little afraid of change, but don’t let it paralyze you. You can always be on the lookout for another niche, but in the meantime, you gotta eat — so start with your own garage stuff, or go out into the thrifting world. Taking action is the only way to reach your goals.
Think about it: eBay sellers are perpetually on the cutting edge of technology when it comes to online sales. Sometimes we go there on our own, sometimes we are gently nudged, and sometimes we are pushed. No matter what, being on the leading edge of all this new technology has its pros and cons. For one thing, there are those pesky changes we have to make to our listings. I know…I know…it’s for our own good…but jeesh. Then there is the peace of mind that comes with knowing we’re up to date with it all and have done everything we can do to make our businesses grow. That’s the part that feels really good. Go with it.