So many online entrepreneurs, especially the artsy ones, will say “I could never be in sales” or “I could never be a salesperson.” This is a success killer. They suffer from the droppings of an antiquated and much overused myth about selling: that you have to pitch and tap-dance to get a sale.
How undignified! The best salespeople in the world are those who build relationships. These people don’t have to pitch, or tap-dance, or otherwise do anything they find distasteful.
Now we know that the concept of building relationships in order to sell something works for online retailers as well. You build your brand and your personality through social media. They know you, and they’re more likely to buy from you. No tap dancing required!