Our guests for eBay Radio Show #668 on January 24, 2017, are:
| Adapted from a post by Shana Champion in eBay for Business
Have you heard of the “fresh start effect”? It’s based on the idea that we’re energized and more determined when we get a chance to wipe the slate clean or start anew.
So with the fresh start effect in mind, here are five tips to help you wipe the slate clean…start 2017 more excited than ever…and maybe even see your business in a whole new light.
· First, liquidate your slow-moving merchandise. This time of year, buyers look for deeply discounted merchandise. Take advantage of that mindset, and do an inventory clearance sale. If you have items that just won’t sell, create a promotion to help move them out, or use promoted listings to get more visibility for your lethargic listings. They’re taking up physical and mental space and could even be impeding your growth.
If you don’t have an eBay store, you can set up a 99-cent auction-style listing…or consider donating your items to your favorite charity. You’d support a great cause…and if applicable, you can take the tax deduction. When in doubt , always consult with a tax professional.
· Second, brush up on your skills through the Small Business Association. You only know what you know. Consider carving out some time in your week to take some free courses through SCORE or the SBA Learning Center. Topics include “How to Write a Business Plan”…“Strategic Planning”…“Introduction to Acounting”…“Market Research”… “Social Media… “Marketing”…and “Marketing 101 – A Guide for Winning Customers”. Something you learn here will change the way you approach 2017…guaranteed.
· Third, consider carrying new, multi-quantity items. If you only sell one-of-a-kind merchandise, you might be spending too much time sourcing and listing. Try taking the plunge into the wholesale world. When you buy multi-quantity items from a wholesaler, you only have to list items once. Plus you’re investing in a much more sustainable sales model.
· Fourth, determine where you can cut costs. If you have an eBay store, see if you can save money on fees by upgrading to the next level. If you don’t have a store, use the Fee Illustrator to find out if you’d be better off with an eBay Store subscription. Don’t forget to factor in all of the subscriber perks…like credits toward shipping supplies and promoted listings as well as discounts on graphic design and financial services.
· Fifth, set your sights on growth. The best way to plan for growth is to first study the data in your Performance and Growth tabs in Seller Hub. Based on what you find there, you can determine what’s selling well… what needs to be discontinued…and how your listings stack up against the competition. From there, you can either adjust pricing…or pump up your marketing with promotions and promoted listings…to sell more. Once you uncover opportunities for growth, the sky’s the limit!
Our guests for eBay Radio Show #667 on January 10, 2017, are:
The dust has cleared, and Cyber Monday 2016 stats are in. According to the eBay Inc. blog (http://www.ebayinc.com), here’s what was hot:
Peak shopping time for desktop shoppers was 12 noon PST, while for mobile users and overall, peak shopping time was — as in 2015 — 7pm PST.
Keep this useful information in mind when you plan your 2017 holiday sales campaign.
USPS, UPS and FedEx all have raised their rates, starting with UPS on December 26, 2016, followed by FedEx on January 2, 2017, and USPS as of January 21, 2017. eBay’s shipping calculator and eBay Labels are likewise being updated with these new rates. Make sure your shipping prices on your active listings reflect them, too.
If you use calculated shipping, check that all your listings have accurate package weights and measurements. Your listings will show the new rates automatically once they take effect.
If you use flat rate shipping, review your listings to see if your flat rate covers the price increases. You may have to raise your flat rate charges to maintain the same profit level.
If you offer free shipping, review your listings to see if your prices can absorb the extra costs, or if you should make adjustments to your prices.
And remember: Using eBay labels can help you save up to 25% on USPS domestic Priority Mail and up to 37% on domestic FedEx services. Tracking is uploaded automatically, plus you get free supplies and free package pickup.
Our guests for eBay Radio Show #666 on December 20, 2016, are:
Senior VP of eBay North America Hal Lawton authored an eloquent and gracious post in the eBay for Business blog that should be mandatory reading for anyone who sells on eBay. It’s titled “Happy Holidays and Thank You from eBay”, and it says in part:
“Happy holidays to you and your loved ones, eBay sellers! Whether you’re a hobby seller, an always-on entrepreneur, or a large merchant, you are what makes our marketplace unique.
“You provide the incredible and unique merchandise that our 165 million buyers come to eBay for. You put in the extra effort to make your customers happy and coming back for more. And you – in an unparalleled way — help your peers find their way by sharing your experience, knowledge, and advice in the eBay community.
“That’s why we wanted to take a moment to express our sincere gratitude and stress just how much we appreciate you.
“So, thank you. Thank you for being passionate, relentless, and dedicated. From our eBay family to yours – season’s greetings and a big THANK YOU for helping to make eBay the world’s most exciting, dynamic, and human shopping destination. We couldn’t do it without you.”
You can read Hal’s entire post — and view the accompanying thank-you video starring festively attired eBay executives and employees, including Griff —here:
Our guests for eBay Radio Show #665 on December 13, 2016, are: